🌈🎨 Michelle Niedziela, PhD and Kathryn Ambroze's latest article in the tks | publisher, event organiser, media agency's Consumer Perspective Column, "Design debunking – Color alone won’t move the needle," is out! In the article, they discuss how color is an integral part of the visual experience, but it is not the end-all answer to communicating how a product will make a consumer feel.
🔖 Read more here: http://ow.ly/LelM50LJTRy
#consumerperception #colorpsychology #neuromarketing