ML models have reached a degree of sophistication that has some people proposing to interview AIs as though they were users.
This is a mistake, but it's not a *new* mistake: design has a legacy of struggling with "user proxies" that we must put to rest.
My latest article: https://spavel.medium.com/gpt-isnt-going-to-replace-designers-but-it-s-coming-for-the-users-40bf0a0c08b3
#UXDesign #UserResearch #ProductManagement #AI #GPT