"Whatever the complexities are on both the GameStop and AMC dramas, the subreddit has become a powerful force and, to hedge funds and institutional short-sellers, a menacing one. Its political ethos is fascinating because it is, at once, vague, heterodox, trans-ideological, defiant, hilarious and anti-establishmentarian. However one tries to define it, it is far more than merely mercenary. It has a purpose beyond profiteering and is driven by collective action, which are two of the factors that make it so unpredictable and uncontrollable and therefore alarming to institutional power"