Seems so obvious that companies should revert to their own domains for authoritative information issuance. Spin up their own Mastodon instance, use RSS, whatever. But relying on a third-party domain for authoritative information under their name was always a material risk, and now there is no turning back given the ongoing authentication debacle.
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@paul Let's think this through. Suppose every firm did this. Then there would pop up new businesses that offer to build/manage/optimize instances. Effectively, these new services would be "authoritative". And then there would be centralization/hosting, improving with new features, search, apps, and connectivities. Yes, we can see how the pendulum would swing, just as it always has.
