There’s been a lot of chatter over the past week about what’s happening to Twitter’s traffic and engagement, as well as that of Threads, and whether the two are related and ~what’s it all mean for the future of social media~

This is my attempt to cut through some of the noise, with actual data – and empirical observations.

All derives from this week’s column in the @WSJ

1/

https://www.wsj.com/articles/heres-how-twitter-could-become-irrelevant-b2b027af