"We've set up a Mastodon server for the BBC to publish content in the Fediverse... Unlike most Mastodon servers where you can sign up for a personal account, we're only using this instance to host BBC accounts; it’s a place for us to publish in the Fediverse. If you have a Mastodon (or other ActivityPub) account from another server, then you can easily follow our accounts."
#TristanFerne, 2023
https://www.bbc.co.uk/rd/blog/2023-07-mastodon-distributed-decentralised-fediverse-activitypub
"Initially, our server hosts this selection of BBC social media accounts, where we’ll be publishing content just like we do on other social platforms"
@BBCRD @BBC5Live @BBCRadio4 @BBCTaster @Connected_Studio @BBC_News_Labs
Welcome to the verse BBC social media team! 🥳
@tetrislife
> they should make replies become comments on the web page
That might be a possibility in the future. For now, they're just dipping a toe in the water.