This. This all the time.

On #FakeNews and #DeepFakes (and #PersonalResponsibility!):

“It's not really the #journalists that are being taken in by things. It's readers. […] The only solution that I could imagine is some kind of new norm by readers. That is, by consumers of media. Right now, I don't get a sense that people feel much shame when they find out that they've been had. If you share a video […] and it turned out not to be real, then: ‘yeah, too bad’. […] I would certainly like more of a burden to be placed on readers. That is, if you're not going to feel ashamed about that kind of thing, then I would hope that the people you shared it to, encourage you to feel that shame. […] I don't see the #media as being the problem here.”

— #GraemeWood, on the #MakingSense podcast (in the subscriber version)

https://samharris.org/podcasts/216-september-3-2020/