What a Decentralized Web Means for Digital Advertising, The prognosis for ad tech is not good for advertisers as they can't Push adverts into Feeds
Advertisers have long been used to paying a central service (whether Facebook, Twitter or even a newspaper) to push adverts into a reader's feed which they have no choice but to see. Facebook and Twitter (and Google) went further by adjusting algorithms so that users don't even see their friends' posts any longer in chronological order, but rather in the manipulated order the service provider determines. https://squeet.me/objects/962c3e103837e412a8fc4582a5fb23988e37e369
@danie10 Yes they need to be to attract others, but on the terms that respect how the fediverse works, in some ways you come here, rip up the old fashioned centralised rule book and adapt and adopt our way of doing things.
So yes on Pixelfed for example if I look at the global feed, I do see some promotions and adverts, but I don't follow those accounts, so I don't see them at all in my home feed. I'm impressed some brands are there already though.