Back in 2019, the US billion-dollar clothes brand GAP told the Aboriginal-owned social enterprise Clothing the Gap they couldn't use the word "gap" in their name, because they own it.

https://cdn.shopify.com/s/files/1/0042/7740/3718/files/Aboriginal_Firm_denied_right_to_use_flag_Australian_Article.pdf

Boycott the hell out of GAP. Name and shame them, and send them complaints. They made it incredibly more difficult for an Aboriginal-owned social enterprise run by a majority of women.

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