Stop thinking of Twitter, TikTok, IG, (et al) as social media sites.

They are **Content Refineries.**

Like processed food manufacturers they take user content & extract the most addicting/engaging content. Brains eat it up but in an unhealthy “devour the whole bag of chips” way.

They make hyper-processed social media junk food.

Mastodon is more like a potluck. We're all bringing dishes. It's a mess. Kids are running all over. But we are, at least, real people sharing real things.

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@ethanschoonover

Great point, we need to get that message out to people.

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