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When #Bluesky says "Protocols, not platforms", they intent two things:
1. Grabbing people's attention by telling them what they want to hear.
2. Presenting the AT Protocol as an alternative to #ActivityPub to capitalize on the current hype around #Mastodon, the #Fediverse and decentralized social media in general.
The two protocols are not equal solutions for the same problem and, in fact, AT is not even a (communication) protocol to begin with.
What does AT stand for?
Q2, is the fact I am even asking that an indication that they have a long way to go? I know AP would refer to ActivityPub for example.