It is hard for us to capitalize on this as our stance on advertising is different. I personally don't have a problem with a company setting up their own instance, and posting updates ( as you would with a blog).
What I would strongly object to is hashtags being harvested to create data on me for the sole purpose of advertising. Making posts that are one way so you don't get to interact with that company on here.
It seems despite the rebrand X is just same old Twitter.