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The BBC just did an interview with a marketing guy regarding trump, other than the fact that he sent out the mug shot after it was taken on to X and I guess his own social media platform. One comment was that from the start in 2015 when Trump said he was running for the white house, he was on twitter reacting to news events.
Perhaps the Joe Biden team need to be doing the same or at least something similar so they can be on par with the Trump campaign.
Elections are going to be won and lost on social media, like that fact or not, teams need to adapt.
@zleap Social media's biases are for the irresponsible hot take and ad hominems. Tailor-made for Trump's specific skill set, but not for Biden, nor anyone else you'd want to be president, really.